2016 Conference Agenda

Download the Agenda HERE

Tuesday, August 30, 2016

Throughout the day
    Arrivals and Registration
    Vendor Showcase Set up

Wednesday, August 31, 2016

VENDOR SHOWCASE OPEN FROM 7:30AM - 6:30PM
7:15am - 8:45am
    Registration, Breakfast presented by Avorit
        Location: Fantasia H/J
9:00am - 9:15am
​    Conference Welcome
        Location: Fantasia G + A-F
9:15am - 10:15am
    Keynote: 
        Fast, Forward, and Focused by Robert Herjavec, Herjavec Group
            Location: Fantasia G + A-F
10:15am - 10:30am
​    Coffee break presented by Teradata
        Location: Fantasia H/J
10:30am - 11:30am
    Keynote: 
​        What's Next in Big Data? The Sentient Enterprise. by Oliver Ratzesberger, EVP & Chief Product Officer, Teradata
        Corporation
            Location: Fantasia G + A-F
11:30am - 12:45pm
       Lunch presented by Accenture
            Location: Fantasia H/J
12:45pm - 1:45pm
    Afternoon Break-out Sessions I
        Data & Technology: 
            Cognitive Computing, Rob High - IBM
                 Location: Sorcerer's Apprentice 1-2

​        Marketing & Consumer Insights: 
            Tapping Into Emotion and Moment With Data: Driving Advertising Results With Sports Fans' Passion, Scott
            Keating and Molly Parr - ESPN
                Location: Fantasia N-Q

​        Advanced Analytics: 
            Constructing Consumer Choices: Simple Nudges Improve Customer Experiences and Decisions, Maarten Bos
            and Alice Moon - Disney Research
                Location: Grand Republic

        Beyond the Numbers: 
            Get Big Things Done: The Power of Connectional Intelligence, Erica Dhawan - Cotential
                Location: Fantasia K-M
1:45pm - 2:00pm
    Coffee break presented by Teradata
        Location: Fantasia H/J
2:00pm - 3:00pm
    Afternoon Break-out Sessions II
        Data & Technology: 
            Developing a Source of Truth for Media Intelligence, Diwakar Bedekar, Jason Loveland, and Kimberly Weller
            - ESPN
                Location: Fantasia N-Q

        Marketing & Consumer Insights:
            Tapping Into the Power of the Family Segment—Research, Insights, and Activation, Mo Rhim - Google
​            and Mark Singer - Deloitte
                Location: Sorcerer's Apprentice 1-2

​        Advanced Analytics: 
            Optimization 101, Maurice Cheung and Louie Kuznia - Walt Disney Parks and Resorts
                Location: Grand Republic
​
        Beyond the Numbers:
​            Data Driven Software Teams Collaborate to Create Great Software. Do you?, Lee Atchison - New Relic and
​            Michael Chuang - Marvel
                Location: Fantasia K-M 
3:00pm - 3:15pm
    Coffee break presented by Avorit
        Location: Fantasia H/J
3:15pm - 4:15pm
    Afternoon Break-out Sessions III
        Data & Technology:
            Building Integrated and Open Marketing Stacks, Chad Engelgau - Acxiom
                Location: Fantasia K-M

        Marketing & Consumer Insights:
            The Power of Great Experiences - Mapping the Customer Lifestyle, Suresh Vittal - Adobe
                Location: Sorcerer's Apprentice 1-2

​        Advanced Analytics: 
            Authentically Disney and Distinctly Chinese: Optimizing Shanghai Disney Resort Opening
​            Training, Whitney Conner and Megan Siems - Walt Disney Parks and Resorts
                Location: Grand Republic
​
        Beyond the Numbers:
​            These ARE the Visualizations You Are Looking For: Art and Science Join Forces, Amber Jones and Mhel Lazo,
            Jr. - Walt Disney Parks and Resorts
               Location: Fantasia N-Q
4:15pm - 4:30pm
    Snack break presented by Avorit
        Location: Fantasia H/J
4:30pm - 5:30pm
​    Keynote: 
        Game Changer! Analytics Transforms the Orlando Magic Fan Experience by Jill Dyché - SAS and Anthony Perez -
​        Orlando Magic
            Location: Fantasia G + A-F
6:30pm - 8:30pm
    DDAC's Celebration of Star Wars Dinner Event presented by comScore
    (Epcot)
8:30pm - 9:30pm
    Dessert Party presented by Black Swan and IllumiNations: Reflections of
    Earth (Epcot)

Thursday, September 1, 2016

VENDOR SHOWCASE OPEN FROM 7:30AM - 2:30PM
7:15am - 8:30am
    Breakfast
​        Location: Fantasia H/J
8:30am - 8:40am
​    Conference Welcome
​        Location: Fantasia G + A-F
8:40am - 9:40am
    Keynote:
​        The House Advantage: Playing the Odds to Win Big in Business by Jeffrey Ma, tenXer
            Location: Fantasia G + A-F
9:40am - 9:50am
    Coffee break presented by Hewlett Packard Enterprise
        Location: Fantasia H/J
9:50am - 10:50am
    Keynote:
​        How Advancements in Data and Analytics Can Improve the Performance of Television by Laurel Bernard
        (Simulmedia), Eric Fischer (GoDaddy), and Lori Norian (Matrixx)
            Location: Fantasia G + A-F
10:50am - 11:00am
    Coffee break presented by Hewlett Packard Enterprise
​        Location: Fantasia H/J
11:00am - 12:00pm
    Morning Break-out Sessions
        Data and Technology:
​            Big Data Challenges and Best Practices, Dr. Thomas Hill - Dell
                Location: Fantasia K-M

        Marketing & Consumer Insights:
​            Plugged In: Kids and Entertainment Technology, Kimberly August and Cathy Gallant - Disney Channels
            Worldwide Consumer Insights
                Location: Grand Republic

        Advanced Analytics:
​            Viral Cascades in Social Networks by Jure Leskovec - Pinterest/Stanford
                Location: Sorcerer's Apprentice 1-2

        Beyond the Numbers:
​            Why Do Projects Fail? by Timothy Kotnour - University of Central Florida
                Location: Fantasia N-Q
12:00pm - 1:00pm
    Lunch
        Location: Fantasia H/J
1:00pm - 2:00pm
    Keynote:
        The Analytically Driven Organization by Ken Elliott, Ph.D., Hewlett Packard Enterprise
            Location: Fantasia G + A-F
2:00pm - 2:15pm
    Coffee break presented by Hewlett Packard Enterprise
​        Location: Fantasia H/J
2:15pm - 3:15pm
    Afternoon Break-out Sessions I
        Data & Technology:
​            Atos Delivers Disruptive Technolgies to Address Olympic Games Challenges, Albert Minguillon Planell - Atos
                Location: Fantasia K-M

​        Marketing & Consumer Insights: 
            Cross-Channel Advertising Attribution—New Insights Into Multiplatform TV, Mike Chapman - Accenture
​            and Steve Whittington - Disney | ABC Television Group
                Location: Sorcerer's Apprentice 1-2

        Advanced Analytics:
​            The Statistical Crisis in Science, and How We Can Do Better Using Hierarchical Bayes, Andrew Gelman -
            Columbia University
                Location: Fantasia N-Q

        Beyond the Numbers:
​            Interactive Storytelling With R: A "Shiny" Tale of Optimization and Scenario Planning, Daniel Rios-Doria - Walt
​            Disney Parks and Resorts
​                Location: Grand Republic
3:15pm - 3:30pm
    Snack break presented by Hewlett Packard Enterprise
​        Location: Fantasia H/J
3:30pm - 4:30pm
    Afternoon Break-out Sessions II
        Data & Technology: 
             How to Quickly and Securely Ingest Data in an IoT World - Developed by the NSA, Jeremy Dyer/Aldrin Piri -
​             Hortonworks and Teddy H. Benson/Eric Hunter - Walt Disney Parks and Resorts
                 Location: Fantasia K-M

​        Marketing & Consumer Insights: 
            (I) Got a Pronoun! A Study on New Grammar on Twitter, Erika Varis Doggett - Walt Disney Studios
                Location: Sorcerer's Apprentice 1-2

        Advanced Analytics:
            Innovative Machine Learning With Genetic Algorithms, Xavier Foussereau and Dan Jones - Walt
            Disney Parks and Resorts
                Location: Fantasia N-Q

        Beyond the Numbers:
​             The Modern Approach to Enterprise Analytics: Bridging the Gap Between Business and IT, John Jensen and
​             Josh Weyburne - Tableau
                Location: Grand Republic