2016 Keynote presentations
Speaker(s)Robert HerjavecCEO & Founder, Herjavec Group
Star of ABC's Shark Tank |
|
PresentationFast, Forward, and FocusedTechnology is constantly transforming, creating new possibilities and risks in the business world. Robert Herjavec will share personal stories and explore the evolving analytics and technology trends during this open conversation. He will share advice on how we can all adapt to the pace of change and apply lessons learned to business.
Track: Keynote Presentation Date and Time: 8/31 9:15-10:15am Location: Fantasia G + A-F |
Oliver RatzesbergerExecutive Vice President & Chief Product Officer, Teradata Corporation
|
|
What's Next in Big Data? The Sentient Enterprise.The Sentient Enterprise is an enterprise that can listen to data, conduct analysis, and make autonomous decisions at massive scale in real-time. The Sentient Enterprise can listen to data to sense micro-trends. It can act as one organism without being impeded by information silos. It can make autonomous decisions with little or no human intervention. It is always evolving, with emergent intelligence that becomes progressively more sophisticated.
Oliver Ratzesberger will present the evolutionary journey of analytics capabilities that begins with today’s Agile Data Warehouse and culminates in the Sentient Enterprise. Oliver will present a framework to assess your organization’s progress along this journey and “next practices” that business leaders can harness to unlock the full potential of big data and analytics. Track: Keynote Presentation Date and Time: 8/31 10:30-11:30am Location: Fantasia G + A-F |
Jill DycheVice President, Best Practices, SAS
Anthony perezExecutive Vice President of Strategy, Orlando Magic
|
|
Game Changer! Analytics transforms the Orlando magic fan experienceGone are the days when basketball was a spectator sport. Fans of the Orlando Magic aren’t just bringing their smart phones to games, they’re using them as remote controls to take charge of their own live experiences! Come hear Orlando Magic’s Executive Vice President of Strategy Anthony Perez chat with SAS Vice President Jill Dyché about the Magic’s analytics journey. Hear how the team is deploying marketing automation, beacon technologies, and a revolutionary mobile app, using consumer feedback to optimize not just capacity and inventory levels, but the fan’s experience with the brand. By combining a range of technology solutions and pioneering practices, the Magic can now ensure its fans have a truly immersive experience, making fan loyalty nothing less than a slam dunk!
Track: Keynote Presentation Date and Time: 8/31 4:30-5:30pm Location: Fantasia G + A-F |
Jeffrey MaCEO & Co-Founder, tenXer
|
|
The House Advantage: Playing the Odds to Win Big in Business
At the blackjack table, and in the world of pro sports, Ma entered very emotional, "gut-feel" environments and achieved success by not only gathering the right data and analyzing it rationally, but also having the courage to follow through on the sometimes counter-intuitive answers it provided. With stories drawn from sports and from Vegas, he helps you better visualize how a more rigorous approach to numbers will improve results in everything from sales to HR to strategy. Drawn from unique personal experiences, some examples of Ma’s incredible tales are recovering from losing $100,000 in two hands of blackjack, teaching Kevin Spacey how to count cards, and advising the Trail Blazers whether to pick Greg Oden or Kevin Durant. Ma's presentation touches on everything from how to create a successful analytics organization to how we all can make better decisions and will leave you challenging convention and energized to leverage data in your business and life.
Track: Keynote Presentation Date and Time: 9/1 8:40-9:40am Location: Fantasia G + A-F |
laurel bernardPresident, Entertainment Marketing, Simulmedia
eric fischerDirector of Global Brand Media, GoDaddy
lori norianVice President of Marketing, Matrixx
|
|
How Advancements in Data and Analytics Can Improve the Performance of TelevisionIn today’s marketing world, data and attribution are all the rage. But the sheer volume of data can be overwhelming for marketers. Learning and refining what’s working is the challenge, and proving what’s working is the ultimate goal. Although the media industry has been hyper-focused on the digital space to provide business insights, the advanced application of data and science to television remains under-appreciated and often overlooked. It is now possible to put your TV dollars to work and directly target your most desired customers, not just proxy audiences defined by demographics. With the advancements and accessibility of 3rd party datasets, and the substantial growth of marketers who own 1st party data, you can make TV perform for your brand with great precision so that it becomes an attributable part of your media mix.
This panel will talk to marketers who are currently engaging in reach-optimized TV campaigns that are paying off with predictable and measurable audience conversion. We’ll hear from a digital-first company who has long recognized the importance of a breakthrough TV strategy to maximize their reach, a traditional advertiser who’s driving many of their media decisions by closing the loop with sales data, and discuss the organic opportunity for traditional and digital TV advertisers to track ads and promos and directly measure who is tuning in to their shows. Track: Keynote Presentation Date and Time: 9/1 9:50-10:50am Location: Fantasia G + A-F |
Ken Elliott, ph.d.Global Director of Analytics, Hewlett Packard Enterprise
|
|
The Analytically Driven Organization
We are in the midst of a major transformation in the world of analytics. A transformation from ’shadow’ analytics to the integration of predictive analytics into business operations, applications, and machines for superior business outcomes.
In this session, Ken Elliott, Global Director of Analytics for Hewlett Packard Enterprise, shares how leading companies are combining predictive analytics, model management, big data frameworks, decision management, application integration, analytic workflow, governance, and more to transform into an analytically driven organization. Track: Keynote Presentation Date and Time: 9/1 1:00-2:00pm Location: Fantasia G + A-F |
2016 Break-out Sessions
Speaker(s)rob highVice President & Chief Technology Officer, IBM Watson
|
|
Presentationcognitive computingCognitive computing is rapidly emerging as the new era of information processing. Cognitive systems are uniquely able to understand human forms of expression—not just the words, but their intended meaning. These systems then use that understanding to reason about answers to our most pressing problems—from health care, finance, legal, and through to entertainment and hospitality. A common application of cognitive computing is in conversational agents that forge a more engaging interaction with people—in their own language, and in a style that is more natural and comfortable for them. But they don't stop there. Cognitive systems learn through examples to draw inferences from vast quantities of information. In this way, cognitive systems can help amplify our own human cognition—enabling us to explore alternatives, find supporting evidence, and democratize expertise to make better, more informed and better reasoned decisions.
In this talk Rob High will outline the power of cognitive computing delivered by IBM's Watson system. Rob will discuss how companies can leverage Watson's cloud of cognitive services APIs to build solutions that understand, reason, learn, and interact with people naturally. Rob will highlight some of the emerging advances in cognitive computing and how that will empower a whole new generation of applications. Track: Data & Technology Date and Time: 8/31 12:45-1:45pm Location: Sorcerer's Apprentice 1-2 |
Scott KeatingSenior Director, CRM, ESPN
molly parrSenior Director, Ad Platform Product Management, ESPN
|
|
tapping into emotion and moment with data: driving advertising results with sports fans' passionThis year, ESPN launched a new product entitled LiveConnect Heart, which creates unique, emotion-based targeting opportunities by joining together ESPN’s rich user data with live game activity in real time. Currently in beta, LiveConnect Heart launched with premium clients across industry verticals—with advertising success stories ranging across engagement and purchase.
Join ESPN Data Ad Product Management leads as they walk through the data behind the offering and customer success cases. Track: Marketing & Consumer Insights Date and Time: 8/31 12:45-1:45pm Location: Fantasia N-Q |
maarten bosResearch Scientist, Disney Research, The Walt Disney Company
alice moonPostdoctoral Associate, Disney Research, The Walt Disney Company
|
|
constructing consumer choices: simple nudges improve consumer experiences and decisionsConsumers and their decisions are influenced by the way choices are presented to them (referred to as “choice architecture”). Choice architecture has been shown to have wide-reaching and consequential applications, such as increasing organ donation rates, increasing retirement contributions, and increasing healthy behaviors. How can we leverage the effects of choice architecture to encourage choices that benefit both Disney and the consumer? We created and investigated simple nudges across two domains that impact consumer judgment and decision making. The first application examines how to increase the perceived customization of consumer products. The second application examines how presenting choices in categories can change decisions.
Track: Advanced Analytics Date and Time: 8/31 12:45-1:45pm Location: Grand Republic |
Erica DhawanCEO & Founder, Cotential
|
|
Get Big things done: The power of connectional intelligenceWe typically associate success and leadership with smarts, passion, and luck, but Strategist Erica Dhawan argues that the game changer is a thoroughly modern skill called Connectional Intelligence (CxQ). As radical a concept as Emotional Intelligence was in the 90s, Connectional Intelligence is the ability to combine knowledge, ambition, and human capital forging connections on a global scale that create unprecedented value and meaning.
This dynamic session will help you understand the practice of using connectional intelligence as the key to professional success and leadership in the 21st century. Attendees will learn from real-life stories and leave with an action plan to become a power player in your team or organization. Learning outcomes include:
Track: Beyond the Numbers Date and Time: 8/31 12:45-1:45pm Location: Fantasia K-M |
diwakar bedekarDirector, Consumer Data Mgmt, ESPN
jason lovelandDirector, Platform Engineering, ESPN
kimberly wellerSenior Director, Analytical Services, ESPN
|
|
developing a source of truth for media intelligenceESPN is building a Consumer Data Platform (CDP) to act as the main source of truth of consumer data across the business. The work, encompassing both digital and linear data, has been driven from core use cases defined by key business partners. The platform has been architected on modern big data, cloud technologies, and applications to drive data activation and enable accessibility while also being flexible, scalable, and cost efficient. In this presentation, Diwakar Bedekar and Jay Loveland from ESPN Technology will review the platform and walk through a business intelligence use case with Kim Weller from ESPN Research and Analytics.
Track: Data & Technology Date and Time: 8/31 2:00-3:00pm Location: Fantasia N-Q |
Mo RhimHead of Industry, Media & Entertainment, DoubleClick, Google
Mark SingerPrincipal, Deloitte Consulting LLP
|
|
Tapping into the Power of the Family Segment—Research, Insights, and ActivationThe “Family” is a largely under-served consumer segment. How to think about families as segments? What insights do we have about the family unit, their collective motivations, and behavior? Is there a platform to enhance family lifetime value, keep families in the brand longer, and facilitate a truly multi-generational experience? Deloitte conducted ethnographic research on the family, with implications for the family-centered entertainment and digital marketing techniques to reach, engage, and be more relevant to families online and off. This session will share the insights and approaches to winning families segments.
Track: Marketing & Consumer Insights Date and Time: 8/31 2:00-3:00pm Location: Sorcerer's Apprentice 1-2 |
maurice cheungSr. Decision Science Consultant, Walt Disney Parks and Resorts
louie kuzniaSr. Manager, Decision Science, Walt Disney Parks and Resorts
|
|
optimization 101Analytics is often said to exist in three kinds:
descriptive (“What happened?”), predictive (“What will happen?”), and prescriptive (“What should I do?”). At the heart of prescriptive analytics is the mathematical field of optimization. This presentation will introduce the field of optimization in a strongly visual way. We will start by explaining the components of an optimization model: the decision, the objective, and the constraints. Examples will be used to illustrate the different kinds of business problems, such as routing and scheduling problems, that can benefit from optimization. We will visually illuminate some highlights from linear and integer optimization methods to convey some of the creative ideas at work in this exciting field. Track: Advanced Analytics Date and Time: 8/31 2:00-3:00pm Location: Grand Republic |
Lee AtchisonPrincipal Cloud Architect and Advocate, New Relic
Michael ChuangComics Engineer, Marvel Entertainment
|
|
Data Driven Software Teams Collaborate to Create Great Software. Do you?Winning in a digital world requires software teams and their collaborators to understand the impact of every change on the application. One consistent attribute of high performing software teams is that data driven cultures help create great software. This talk will present software measurement best practices, along with challenges in software and user measurement. A framework for measuring the entire stack, from infrastructure to business outcomes will also be presented, along with examples gleaned from Disney and other leading software teams in media, entertainment, and hospitality.
Track: Beyond the Numbers Date and Time: 8/31 2:00-3:00pm Location: Fantasia K-M |
|
Building Integrated and Open Marketing StacksWith over 3000+ companies in the Ad-Tech and Mar-Tech space, creating and tracking audience engagement is very complex. This session will give an overview of the key focus areas and how identity and insights must be connected to create meaningful interactions with your fans and guests as well as realize the value of your investments.
Track: Data & Technology Date and Time: 8/31 3:15-4:15pm Location: Fantasia K-M |
Suresh VittalVice President, Product Marketing & Strategy, Adobe Marketing Cloud, Adobe
|
|
The Power of Great Experiences - Mapping the Customer LifestyleDeveloping and delivering meaningful experiences throughout the customer life cycle has become a critical requirement in today’s market landscape. These powerful moments of connection shape how people perceive our brands and engage with the world. From content creation and campaign delivery, to rigorous testing and analytics, each step provides an opportunity to make a lasting impact with customers, clients, and guests. Join Suresh Vittal to see how Adobe One Cloud ties these steps into an integrated approach that delivers breakthrough efficiencies, impact, and business opportunities.
Track: Marketing & Consumer Insights Date and Time: 8/31 3:15-4:15pm Location: Sorcerer's Apprentice 1-2 |
whitney connerManager, Operations Research, Walt Disney Parks and Resorts
megan siemsSr. Operations Research Engineer, Walt Disney Parks and Resorts
|
|
authentically disney and distinctly chinese: optimizing shanghai disney resort opening trainingHow do you prepare for opening day for a Resort destination that is authentically Disney and distinctly Chinese? The process in which new Cast Members are trained to continue the Disney legacy and traditions while meeting all business constraints becomes paramount to a timely and successful opening.
The Advanced Analytics team supported the opening of the Shanghai Disney Resort by optimizing the training schedule for 10,000+ Cast Members in their new roles. This talk will provide an overview of the model and share lessons learned for its dynamic implementation across continents, in a different language and at a scale never done before using analytics. Track: Advanced Analytics Date and Time: 8/31 3:15-4:15pm Location: Grand Republic |
amber jonesDecision Science Consultant, Walt Disney Parks and Resorts
mhel lazo, Jr.Decision Science Consultant, Walt Disney Parks and Resorts
|
|
these ARE the visualizations you are looking for: Art and science join forcesSince centuries long, long ago, we have been using visualizations to effectively communicate data and information. Over time, the work of Jedi Masters like Tufte, Cleveland, McGill, and many others have broken down the elements of data visualization to a science. Some of these elements include the data-to-ink ratio, chartjunk, graphical perception, chart types, data integrity, visual bias, and much more.
In this session, we will highlight the learnings from all these great minds and merge them with visual best practices of today (such as composition, visual hierarchy, layout design, color theory, etc.) to imbue your visualizations with the Force. Track: Beyond the Numbers Date and Time: 8/31 3:15-4:15pm Location: Fantasia N-Q |
dr. Thomas hillExecutive Director for Analytics, Dell Software
|
|
big data challenges and best practicesThere has been tremendous progress regarding practical solutions for the analysis of big data. Advances in data acquisition, data storage, and database technologies have made it practical to store nearly all data generated by and around business and organizations. Massively parallel processing of data using GPU-based processors now can deliver solutions to very complex deep-learning problems on inexpensive hardware.
This presentation will review the practical considerations and hurdles that remain to leverage these advanced technologies. Specifically, the presentation will review the question of when data should be moved to the analyses, and when analyses are best moved to the data (in-database processing). Another important issue of practical relevance is how to create a data-driven culture that empowers business users (the "citizen-data-scientist") to leverage the latest technologies and best analytic practices to achieve measurable results. Various key insights and recommendations will be illustrated through use cases and examples. Track: Data & Technology Date and Time: 9/1 11:00-12:00pm Location: Fantasia K-M |
kimberly augustManager, Disney Channels Worldwide Consumer Insights
cathy gallantExecutive Director, Disney Channels Worldwide Consumer Insights
|
|
plugged in: kids and entertainment technologyConsumer technology is accelerating at a lightspeed pace, causing major disruption in the media and entertainment industry. Adoption of new devices and services continues to climb. This is especially true among kids, who are early adopters of new technology (and often indicators for where the market is heading). Please join as Disney Channels Worldwide Consumer Insights share some of their latest insights on how kids are integrating new technology into their entertainment consumption.
Questions that will be addressed include:
Track: Marketing & Consumer Insights Date and Time: 9/1 11:00-12:00pm Location: Grand Republic |
jure leskovecChief Scientist, Pinterest
Associate Professor, Computer Science, Stanford University |
|
Viral Cascades in Social NetworksSocial networks play a central role in spreading of information, ideas, behaviors, and products. As such, contagions diffuse from person to person as they may go "viral" and large cascades can form. However, a growing body of research has argued that virality and cascades may be inherently unpredictable. Thus, one of the central questions is whether information cascades can be predicted and possibly even engineered.
In this talk, Jure Leskovec will discuss how to predict information cascades and make them go viral. This talk will study large samples of cascades on Facebook and show how to predict whether a cascade will continue to grow in the future. The models developed help to understand how to create viral social media content: by using the right title, for the right community, at the right time. Track: Advanced Analytics Date and Time: 9/1 11:00-12:00pm Location: Sorcerer's Apprentice 1-2 |
Timothy kotnourProfessor, Department of Industrial Engineering & Management Systems,
University of Central Florida |
|
Why do Projects Fail?This interactive session provides the opportunity for the participants to explore why their project has failed or may fail. Using the reasons for project failure as a basis the audience will understand focusing on just cost, schedule, performance, customer satisfaction, and project management is not enough. The audience will participate in a conversation to understand how the concepts relate to their current practice.
This talk will explore the practices for delivering innovative solutions. An overview of the solution-delivery process and the necessary disciplines for ensuring project success will be provided. The intent of the presentation is to start a reflective dialogue on the key disciplines and skills that are inherent to ensure project success. The audience will leave with specific actions to start, stop, and continue to be a better solution deliverer. The presentation is built from “best practices” with leading organizations. Track: Beyond the Numbers Date and Time: 9/1 11:00-12:00pm Location: Fantasia N-Q |
Albert Minguillon PlanellMajor Events Solution Manager, Atos Office of the CTO for Major Events and Olympic Games
|
|
Atos Delivers Disruptive Technologies to Address Olympic Games ChallengesDistributing the results to the world in less than half a second, with no second chances, is a technological feat years in the making – one to be fully realized at the Rio 2016™ Olympic Games. Driven by the maturity of mobile technology, Atos– the worldwide IT Partner and lead integrator of the Olympic and Paralympic Games – has led the IOC’s technology effort to enable Games results and other data to be shared both online and through traditional means faster, to any platform, anywhere. In order to relay results, events and athlete information to spectators and media around the world, Atos has further strengthened its well-developed complex systems with new technologies, such as the Olympic Video Player. The Olympic Video Player gives viewers of live sporting events real-time results, statistics, biographies and social media conversations– all in one, integrated screen. The Olympic Video Player will showcase content as it’s never shown before, at just a mouse click away for fans. Whatever the devices, wherever they are, Olympic Games fans have the ultimate choice and control over what, how,where and when they watch.
Learn how Atos is using Advanced Analytics to help broadcasters increase efficiency and stimulate fans to become more engaged and connected to the games, as well as our entire portfolio of vertical solutions that accelerate your time to business value, at our booth on the Conference floor. Atos has provided IT solutions to the Olympic Games since 1992 and is a crucial partner in the digital transformation of the Games for Rio 2016. Track: Data & Technology Date and Time: 9/1 2:15-3:15pm Location: Fantasia K-M |
MiKE ChapmanManaging Director, Accenture Strategy, aligned to the Communications, Media, and Technology Industry Group in North America
Global Lead of Media & Entertainment and Accenture Digital Video Strategy Consulting, Accenture Steve WhittingtonExecutive Director, Consumer Data & Analytics, Disney | ABC Television Group
|
|
Cross-Channel Advertising Attribution—New Insights Into Multiplatform TVThis year’s TV upfront ad spending was the strongest in the past three years. Learn about a new study by Accenture, commissioned by ABC, that analyzed over $12 billion in marketing spend from 20 leading national brands over a 3-year period.
This analysis uncovered compelling insights that have helped marketers understand the effectiveness and performance of the ads they place, ensure better cross-channel advertising attribution, and maximize ad budgets. Track: Marketing & Consumer Insights Date and Time: 9/1 2:15-3:15pm Location: Sorcerer's Apprentice 1-2 |
Andrew GelmanProfessor, Department of Statistics, Department of Political Science,
Columbia University |
|
The statistical crisis in science, and how we can do better using hierarchical bayesStatistics has been described as the science of uncertainty, but, paradoxically, statistical methods are often used to create a sense of certainty where none should exist. The social sciences have been rocked in recent years by highly publicized claims, published in top journals, that were reported as 'statistically significant' but are implausible and indeed could not be replicated by independent research teams. And this in turn calls into question all sorts of more plausible, but not necessarily true, claims, that are supported by this same sort of evidence. To put it another way: we can all laugh at studies of ESP, or ovulation and voting, but what about a new A/B test or marketing survey, or, for that matter, the latest potential cancer cure? Can Bayesian inference supply a solution? Maybe. These are not easy problems, but they’re important problems.
Track: Advanced Analytics Date and Time: 9/1 2:15-3:15pm Location: Fantasia N-Q |
daniel rios-doriaAnalytics & Optimization Manager, Walt Disney Parks and Resorts
|
|
interactive storytelling with r: a "shiny" tale of optimization and scenario planningThe competing landscape of visualization and analytic programs is rich with options to bring results to life in a dynamic setting, albeit often with limitations. We showcase R’s Shiny, an open-source R package to create interactive web dashboards, as our solution to balancing the need to provide insightful visuals with real-time computational power to clients. Our application of Shiny enables our end-users to tailor their own scenarios and optimize marketing mix model results themselves. We will demonstrate the benefits of open-source software and walk through how we leveraged R to achieve our goal.
Track: Beyond the Numbers Date and Time: 9/1 2:15-3:15pm Location: Grand Republic |
Teddy H. BensonDirector, Data Integration, Walt Disney Parks and Resorts
Jeremy DyerSolutions Engineer, Hortonworks
Eric HunterTechnical Director of Solution Engineering, Information Advantage, Walt Disney Parks and Resorts
Aldrin PiriSenior Member of Technical Staff, Hortonworks
|
|
How to Quickly and Securely Ingest Data in an IOT World - Developed by the NSA
The last decade has brought about a revolutionary new way of thinking for both enterprise leaders and data-driven organizations around the world with the introduction of Big Data. While we have seen tremendous advancements in the storage and management (data-at-rest) of these new and large-scale data assets over that period, there has been far less attention focused in the collection and movement of these Big Data assets.
This has presented a significant opportunity within the realm of Big Data to mature both tools and processes to better support data-in-motion analytic use cases and demands. In supporting the demands of data-in-motion, organizations encounter numerous obstacles including time-to-market, maintainability, security, and network optimization. How do we quickly ingest new data sources? How are limited network resources best managed? How do we trace the touch points and influences to data back to its inception? In the exploding realm of the Internet of Things (IoT), how do we manage our devices in their provision of data? Hortonworks Data Flow (HDF) powered by Apache NiFi aims to solve these issues by using field-vetted approaches developed at the NSA. Join us as our solution consultant provides an in-depth walk-through of the HDF platform. This session will incorporate key demonstrations and insights that directly speak to the needs and demands of data scientists, analysts, and developers embracing the management of data-in-motion. We will be accompanied by business and technology leaders from Walt Disney Parks and Resorts supporting technology and analytic platforms within the modern Big Data space. These leaders will share their early application of NiFi along with highlighting key strategic considerations as HDF is positioned to fill key needs within current and future platform and project deliveries. Track: Data & Technology Date and Time: 9/1 3:30-4:30pm Location: Fantasia K-M |
erika varis doggettSr. Data Analyst, Walt Disney Studios
|
|
(I) Got a pronoun! a study on new grammar in twitterSocial media analysts and data scientists are constantly working towards quantitatively understanding how people talk on social media. Yet, human language is not always consistent, and Twitter in particular is notorious for many changing grammatical and lexical characteristics. Consider the lowly pronoun, for example. Your English teacher probably didn't even have to tell you to make sure you included pronouns in your sentences; in spoken English, you rarely leave them out. But on Twitter, we see more and more missing pronouns. For example, "Asked for my birthday off" or "Saw Dory yesterday!" instead of "I asked…" or "I saw…".
This presentation will examine how and why pronouns are dropped on Twitter, and takes a quantitative dive into the possible factors influencing this new grammatical style in social media language. Track: Marketing & Consumer Insights Date and Time: 9/1 3:30-4:30pm Location: Sorcerer's Apprentice 1-2 |
xavier foussereauAdvanced Analytics & Optimization Manager, Walt Disney Parks and Resorts
dan jonesAdvanced Analytics & Optimization Manager, Walt Disney Parks and Resorts
|
|
Innovative Machine Learning with Genetic AlgorithmS
An organization’s competitive edge relies on greater predictive accuracy and on extracting value out of enterprise data. The accelerating use of machine learning is revolutionizing company-wide strategies to improve profitability. According to a recent Accenture Institute for High Performance survey, 40% of large companies are already using machine learning to improve sales and marketing performance.
Genetic algorithms are a machine learning approach that exploit the principles of natural selection and biological evolution to solve complex optimization problems. Join us to learn how genetic algorithms work and how they can improve your company’s competitive advantage. Track: Advanced Analytics Date and Time: 9/1 3:30-4:30pm Location: Fantasia N-Q |
John JensenDirector of North American Enterprise, Tableau
Josh WeyburneEnterprise Sales Consultant, Tableau
|
|
The Modern Approach to Enterprise Analytics: Bridging the Gap Between Business and ITTraditional report factories are rapidly becoming obsolete. Organizations are shifting to self-service analytics and looking for a sustainable, yet long-term approach to governance that satisfies the needs of both the business and IT. The Business needs real-time access to data to drive critical decisions. IT needs to audit and manage data to ensure it’s accurate, secure, and governed to scale. With only eight percent of people in traditional organizations able to both ask and answer their own questions, it’s time to take a closer look at your analytics strategy. In this presentation, you’ll learn how:
Track: Beyond the Numbers Date and Time: 9/1 3:30-4:30pm Location: Grand Republic |